THE MANTUA-BASED BRAND UNVEILS ITS NEW STORE CONCEPT DEBUTING AT THE ROMAN BOUTIQUE ON VIA DEL BABUINO.
ELEGANCE, BEAUTY, UNIQUENESS.
Corneliani’s sophisticated and impeccable style finds an exceptional, engaging expression in the new store concept, making its official debut at the prestigious boutique located on Via del Babuino, in the heart of Rome.
Following an attentive study of the brand’s style codes and values, architect Marco Costanzi conceived a project which fully interprets, in an holistic way, the aesthetic and ethical heritage rooted in the Corneliani company.
Luxury, craftsmanship, masculinity and a celebration of the Mantua roots of the brand are the pillars of the new store concept, which is unveiled in the new Roman boutique, spanning 160 mq on one level.
Rigor and elegance define the displays where brass is matched with crystal to create a perfect combination of tradition and modernity. In the main room, defined by an impressive skylight, the area dedicated to the exclusive “Made to Measure” service is dominated by a backlit wall featuring a graphic brass structure embellished with colorful resin cubes housing tailoring’s most iconic instruments. The area also includes a customized table and a wooden open wardrobe showing a geometric design inspired by the kilns used to manufacture terracotta tiles.
Vintage seats and armchairs, along with several works of art and photo books, decorate the boutique’s three rooms enhancing the cozy atmosphere of the space, which welcomes Corneliani customers in a exclusive and personal environment, deeply infused with that sophisticated masculinity representing the image of the brand in the world.