Corneliani once again demonstrates its commitment to the world of art by launching the Green Art project, a series of collaborations with young emerging artists who, each season, with their purpose-built installations, become the stars and an integral part of the collection.
Through this project, the historic building located in Via Durini in Milan, Palazzo Durini Caproni di Taliedo, is transformed every six months when it hosts monographic installations by young talents who, with their works, provide a backdrop and context for the collection, based not only on aesthetic principles but also, and especially, on ethical principles. In fact, the selected artists are not bound by any creative constraints, aside from having to use only sustainable, natural and recycled materials for their installations, which sends a clear and unambiguous message.
SCERBO for Corneliani – curated by Sofia Baldi
As a way of emphasising the brand’s eco-friendly production policies, the Sardinian-Piedmontese artist SCERBO (Biella, 1984) sets out to creatively explore the environment in order to search for materials that can be recovered. After combing the city and the woods of Piedmont, SCERBO discovered three elements that would later become the stars, at first discarded and then repurposed, of the installation "UltraCapi": oak tree barks, cherry tree branches and metal pipes. This material, which is of natural and anthropic origin, has been rethought and repurposed by the artist who created three sculptural elements, gently placed on the heads of three CIRCLE mannequins as if they were crowns. While crowns are usually associated with social responsibilities (whether they arise from temporal or spiritual power), this kind of eco-friendly headgear urge us to take environmental responsibility, faced with a pressing issue that cannot be put off any longer. The "UltraCapi" by SCERBO give shape to three totemic figures, three custodians tasked with taking care of, watching over and protecting planet Earth. The calling of these figures is to preserve all that is precious, and the crowns that adorn their heads, which have been cast and fashioned around modern-day issues, remind us that nothing is more important, more worthy of our time and effort, than protecting our planet.
The artist’s work reminds us that anyone can be a worthy recipient of the crown, assuming they make this commitment knowingly. The custodians of "UltraCapi" wear the same clothes as we do, but have no face or rank, and are each and every one of us.
The marriage of fashion and art promoted by Corneliani renews itself with the presentation of "UltraCapi", a poetic setting specifically designed by the Italian artist SCERBO, and curated by Sofia Baldi, for the new CIRCLE - Autumn/Winter 2022 collection.